News ReleasesCINEMAGE RETAINS GOLINSKY TO DEVELOP SALES & MARKETING PLANVancouver, BC (5 April 05) - Cinemage Corp. has retained David Golinsky to develop a next-stage sales and marketing plan for the company. As a management consultant, Mr. Golinsky has assisted a number of local technology companies in developing sales and marketing plans, securing commercialization financing and developing strategies for product launches. Mr. Golinsky received his sales experience with Xerox Corp., after leaving his player career with the B.C. Lions. He holds a bachelor of science degree from Washington State University and a master's of business administration from the University of British Columbia."Our market-entry sales activities last year provided us with a broad base of market research and excellent market positioning intelligence," said Edgar Froese, president of Cinemage. "We now need to prioritize our market opportunities and refine our market development strategies, based on previous experience and well established methodologies." The company has launched a five-year plan to put its newly developed prints-on-demand workstations into hundreds of framing shops, poster shops, fine art galleries and museum gift shops across North America. The workstations make it possible for people to walk into a shop, browse through Cinemage's growing on-line offerings of fine and decorative art and instantly print the pictures on whatever stock they want -- glossy, matte, heavy textured art paper or canvas. Then, they can take the print right home or leave it for a day or two to be matted, mounted and framed by the dealer. Customers can also walk in with their own family pictures or vacation photos and have them turned into frameable, wall-sized prints or decorative portraits. The company, in February, released an enhanced version of its prints-on-demand Web service, that is accessible from the company's corporate website. "Our dealers have responded well to the enhanced service," said Mr. Froese. "We've simplified the user interface and significantly diversified the visual cataloguing of our inventory, so that customers can, through successive visual selections, find the pieces they like. Of course, traditional searching is also still available."
"Making what you like easier to find will increase sales," added Mr. Froese. "With our innovative structured access system, we can have a huge digital inventory and still make finding that special image easy for the customer."
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